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Alliance Funding Group Appoints Jim Denning to Lead New Vendor Finance Services Division

TUSTIN, CA, May 4, 2026 — Alliance Funding Group (AFG), a privately held equipment finance company, today announced the appointment of Jim Denning as Senior Vice President and Head of Vendor Finance Services (VFS), a newly established division. Denning will lead the development and national expansion of the platform.

Denning brings more than 40 years of experience in equipment finance and banking, with prior leadership roles at Midland States Bank, Scottrade Bank, TCF Equipment Finance, and Banco Popular. His background includes building and scaling vendor finance platforms, developing national sales strategies, and supporting OEM, dealer, and distributor relationships across multiple industries.

“Jim brings deep experience in building vendor programs and leading high performing teams,” said Brij Patel, Founder and CEO of Alliance Funding Group. “The launch of Vendor Finance Services is a strategic priority for AFG, and his leadership will be instrumental as we expand our capabilities and presence in the vendor channel.”

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The launch of Vendor Finance Services is a strategic priority for AFG, and Jim's leadership will be instrumental as we expand our capabilities and presence in the vendor channel.

Brij Patel, Founder, Alliance Funding Group

The Vendor Finance Services division is designed to provide a comprehensive financing solution for manufacturers, dealers, and distributors, with programs integrated directly at the point of sale. The platform will support a wide range of transaction sizes and credit profiles, including:

Competitive pricing for top tier credits
Structured financing solutions for complex transactions
Flexible underwriting across a broad credit spectrum
Unsecured Working Capital program for growing businesses

“Alliance Funding Group has built a strong foundation as a direct lender with the ability to structure transactions that fall outside traditional bank parameters,” said Denning. “The opportunity to build a vendor focused platform on that foundation is compelling. Our goal is to deliver a consistent, reliable financing solution that supports our partners’ sales processes and customers’ needs.”

The launch of Vendor Finance Services reflects AFG’s continued investment in expanding its platform and delivering flexible capital solutions across the equipment finance spectrum.

About Alliance Funding Group
Since 1998, Alliance Funding Group (AFG) has provided equipment financing solutions to businesses ranging from small to enterprise level organizations. AFG has funded more than $3B in equipment leases and loans to over 28,000 customers across the United States.

www.afg.com

Media Contact
Shona Barnthouse
VP of Marketing
marketing@afg.com
714-453-3601

TUSTIN, Calif., November 20, 2019 (Newswire.com) – Alliance Funding Group (“AFG”), in collaboration with a prime contractor and AFG’s investor, completed funding of an approximate $4.8 million multi-function device refresh for a major U.S.-based military installation.

The federal financing helped the military completely refresh its full contingent of aged multi-function devices with over 700 new devices. The financing was in conjunction with a broader services solution, allowing the installation of new devices, maintenance and supplies on a managed service, firm, fixed-price, five-year basis.

The financial solution is the culmination of a broad-based education process, which AFG has entered into to better understand and penetrate the federal finance discipline, as it continues to expand its unique niche into differentiated industry disciplines. “We have partnered with an industry-leading expert to develop a dedicated, financial solutions-based ‘go to market’ team to take advantage of a very large, yet underserved market,” mentioned Brij Patel, President of AFG. “It is AFG’s intent to fully understand and capitalize on this market opportunity, such that we can appropriately educate our investor market while seeking to partner with key federal prime contractors and help the federal end-user market achieve its capital equipment and technology requirements.”

“This financing will act as a catalyst to more quickly propel AFG forward in this very unique space. It not only acts as a resume underpinning, but the ‘hands-on’ learning, the documentation building, the understanding of the market drivers is something that will accelerate this endeavor and act to broaden our own revenue base,” stated Mike Willerer, AFG’s Director of Operations. “I can’t speak highly enough for the collaboration with our prime contractor and our investing partners. I hope and expect that we can parlay this into a deeper relationship by bringing capital, service and financial structural ideas to this market.”

About Alliance Funding Group

Alliance Funding Group is a privately held, minority-owned, non-bank, equipment leasing company with 100+ years of executive management experience with 20+ years in business. AFG has funded over $3 billion to 16,000+ customers with 100+ employees with headquarters in Tustin, California. AFG is a direct lender with the ability to fund transaction sizes up to $20 million and provide customized solutions to underwrite various credit profiles.