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Alliance Funding Group (AFG) Announces New Domain and Brand Identity

TUSTIN, CA, January 18, 2021 – Alliance Funding Group (AFG), one of the largest privately-held equipment finance companies in the U.S. announces the launch of its new domain (afg.com), logo, and brand identity today.

AFG has funded over $2 Billion dollars in equipment loans, leases, and working capital to over 25,000 customers. Recently ranked as one of the fastest-growing independent leasing companies in the US, AFG possesses the financial resources, industry expertise, and product knowledge to serve the needs of small and medium-sized businesses throughout the United States.

AFG has undergone a significant transformation in the past few years. While continuing to scale their Orange County, Los Angeles and Portsmouth, New Hampshire offices, they attracted some of the best talent in sales and operations.

In 2020, AFG acquired two highly respected equipment leasing companies—Pinnacle Capital Partners, LLC and Summit Commercial Finance. Pinnacle is a 20-year equipment lease and specialty finance company located in Tacoma, WA while Summit is an independent specialty finance and leasing company based in Scottsdale, AZ. These acquisitions added additional sales platforms as well as experienced management leadership to the organization.

“Our company has transformed in the past few years and we wanted our identity to mirror that transformation,” said AFG’s president, Brij Patel. “We have always had the leadership, staff, systems, subject matter knowledge, and internal processes to support substantial growth. This new brand now makes our way clear to become the most sought after and respected leasing company in the country.”

AFG originates leases and financing for small to mid-sized commercial enterprises including; medical, construction, technology, manufacturing, federal, transportation and other diverse industries. They regularly work with hundreds of equipment vendors to originate and fund essential equipment leasing and financing contracts.

Alliance Funding Group (AFG), was founded in 1998 and has grown to become one of the largest privately held equipment finance companies in the U.S. Having funded over $2 billion in equipment at similar rates to bank affiliated finance companies, AFG provides financing, leasing, and working capital to a wide variety of businesses & government agencies, and a large spectrum of credit types. AFG currently operates out of its headquarters in Tustin, California with offices in Los Angeles, CA, Portsmouth, NH, Scottsdale, AZ, and Tacoma, WA.

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Alliance Funding Group Acquires Pinnacle Capital Partners

Alliance Funding Group (AFG) acquired Pinnacle Capital Partners, an independent specialty finance and leasing company based in Tacoma, WA.

Founded in 2000, Pinnacle is an industry specialist with a focus on the beverage, dental lab, construction, and specialty vehicle markets in addition to working capital solutions. As a direct originator, the Pinnacle team brings a full-service platform with deep industry knowledge and expertise.

AFG, based in Tustin, California, is an independent specialty finance company with core strengths in small ticket and middle-market equipment leases and short-term working capital solutions. In addition to its headquarters in Orange County, AFG also has an operations and sales office in Portsmouth, New Hampshire and a sales office in Los Angeles, California.

“I am very excited about our partnership with AFG and the alignment of two companies that will originate over $200 million in its first year,” stated Brent Hall, Pinnacle’s founder and president. “Pinnacle will be able to leverage the resources of a larger company while bringing to AFG a tenured management team and a developed sales platform in the northwest. Pinnacle will become a part of Alliance Funding Group and will operate under the AFG brand while still utilizing its private label brands in core markets.”

The acquisition brings together a management team with over 100 years of experience and a collective sales organization that is national in scope with expertise in small ticket, middle-market, and working capital products.

“Both culturally and synergistically, this combination creates a specialty finance and working capital platform that is poised for real growth and success,” said Brij Patel, Founder and CEO of AFG. “I have known Brent Hall for many years through the industry and I’m truly excited to have someone of his caliber along with Pinnacle’s organization to add to AFG’s current tenured sales and management team.”

Original source: https://www.monitordaily.com/news-posts/alliance-funding-group-acquires-pinnacle-capital-partners/

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Alliance Funding Group Expands Into Federal Financing; Funds Initial Transaction.

Alliance Funding Group (“AFG”), in collaboration with a prime contractor and AFG’s investor, completed funding of an approximate $4.8 million multi-function device refresh for a major U.S.-based military installation.

The federal financing helped the military completely refresh its full contingent of aged multi-function devices with over 700 new devices. The financing was in conjunction with a broader services solution, allowing the installation of new devices, maintenance and supplies on a managed service, firm, fixed-price, five-year basis.

The financial solution is the culmination of a broad-based education process, which AFG has entered into to better understand and penetrate the federal finance discipline, as it continues to expand its unique niche into differentiated industry disciplines. “We have partnered with an industry-leading expert to develop a dedicated, financial solutions-based ‘go to market’ team to take advantage of a very large, yet underserved market,” mentioned Brij Patel, President of AFG. “It is AFG’s intent to fully understand and capitalize on this market opportunity, such that we can appropriately educate our investor market while seeking to partner with key federal prime contractors and help the federal end-user market achieve its capital equipment and technology requirements.”

“This financing will act as a catalyst to more quickly propel AFG forward in this very unique space. It not only acts as a resume underpinning, but the ‘hands-on’ learning, the documentation building, the understanding of the market drivers is something that will accelerate this endeavor and act to broaden our own revenue base,” stated Mike Willerer, AFG’s Director of Operations. “I can’t speak highly enough for the collaboration with our prime contractor and our investing partners. I hope and expect that we can parlay this into a deeper relationship by bringing capital, service and financial structural ideas to this market.”

About Alliance Funding Group

Alliance Funding Group is a privately held, minority-owned, non-bank, equipment leasing company with 100+ years of executive management experience with 20+ years in business. AFG has funded over $2 billion to 16,000+ customers with 100+ employees with headquarters in Tustin, California. AFG is a direct lender with the ability to fund transaction sizes up to $20 million and provide customized solutions to underwrite various credit profiles.[/vc_column_text][/vc_column][/vc_row]