Alliance Funding Group Appoints Jim Denning to Lead New Vendor Finance Services Division
TUSTIN, CA, May 4, 2026 — Alliance Funding Group (AFG), a privately held equipment finance company, today announced the appointment of Jim Denning as Senior Vice President and Head of Vendor Finance Services (VFS), a newly established division. Denning will lead the development and national expansion of the platform.
Denning brings more than 40 years of experience in equipment finance and banking, with prior leadership roles at Midland States Bank, Scottrade Bank, TCF Equipment Finance, and Banco Popular. His background includes building and scaling vendor finance platforms, developing national sales strategies, and supporting OEM, dealer, and distributor relationships across multiple industries.
“Jim brings deep experience in building vendor programs and leading high performing teams,” said Brij Patel, Founder and CEO of Alliance Funding Group. “The launch of Vendor Finance Services is a strategic priority for AFG, and his leadership will be instrumental as we expand our capabilities and presence in the vendor channel.”
The launch of Vendor Finance Services is a strategic priority for AFG, and Jim's leadership will be instrumental as we expand our capabilities and presence in the vendor channel.
The Vendor Finance Services division is designed to provide a comprehensive financing solution for manufacturers, dealers, and distributors, with programs integrated directly at the point of sale. The platform will support a wide range of transaction sizes and credit profiles, including:
- Competitive pricing for top tier credits
- Structured financing solutions for complex transactions
- Flexible underwriting across a broad credit spectrum
- Unsecured Working Capital program for growing businesses
“Alliance Funding Group has built a strong foundation as a direct lender with the ability to structure transactions that fall outside traditional bank parameters,” said Denning. “The opportunity to build a vendor focused platform on that foundation is compelling. Our goal is to deliver a consistent, reliable financing solution that supports our partners’ sales processes and customers’ needs.”
The launch of Vendor Finance Services reflects AFG’s continued investment in expanding its platform and delivering flexible capital solutions across the equipment finance spectrum.
About Alliance Funding Group
Since 1998, Alliance Funding Group (AFG) has provided equipment financing solutions to businesses ranging from small to enterprise level organizations. AFG has funded more than $3B in equipment leases and loans to over 28,000 customers across the United States.
www.afg.com
Media Contact
Shona Barnthouse
VP of Marketing
marketing@afg.com
714-453-3601