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Alliance Funding Group Appoints Jim Denning to Lead New Vendor Finance Services Division

Alliance Funding Group Appoints Jim Denning to Lead New Vendor Finance Services Division

TUSTIN, CA, May 4, 2026 — Alliance Funding Group (AFG), a privately held equipment finance company, today announced the appointment of Jim Denning as Senior Vice President and Head of Vendor Finance Services (VFS), a newly established division. Denning will lead the development and national expansion of the platform.

Denning brings more than 40 years of experience in equipment finance and banking, with prior leadership roles at Midland States Bank, Scottrade Bank, TCF Equipment Finance, and Banco Popular. His background includes building and scaling vendor finance platforms, developing national sales strategies, and supporting OEM, dealer, and distributor relationships across multiple industries.

“Jim brings deep experience in building vendor programs and leading high performing teams,” said Brij Patel, Founder and CEO of Alliance Funding Group. “The launch of Vendor Finance Services is a strategic priority for AFG, and his leadership will be instrumental as we expand our capabilities and presence in the vendor channel.”

“
The launch of Vendor Finance Services is a strategic priority for AFG, and Jim's leadership will be instrumental as we expand our capabilities and presence in the vendor channel.
Brij Patel, Founder, Alliance Funding Group

The Vendor Finance Services division is designed to provide a comprehensive financing solution for manufacturers, dealers, and distributors, with programs integrated directly at the point of sale. The platform will support a wide range of transaction sizes and credit profiles, including:

  • Competitive pricing for top tier credits
  • Structured financing solutions for complex transactions
  • Flexible underwriting across a broad credit spectrum
  • Unsecured Working Capital program for growing businesses

“Alliance Funding Group has built a strong foundation as a direct lender with the ability to structure transactions that fall outside traditional bank parameters,” said Denning. “The opportunity to build a vendor focused platform on that foundation is compelling. Our goal is to deliver a consistent, reliable financing solution that supports our partners’ sales processes and customers’ needs.”

The launch of Vendor Finance Services reflects AFG’s continued investment in expanding its platform and delivering flexible capital solutions across the equipment finance spectrum.

About Alliance Funding Group
Since 1998, Alliance Funding Group (AFG) has provided equipment financing solutions to businesses ranging from small to enterprise level organizations. AFG has funded more than $3B in equipment leases and loans to over 28,000 customers across the United States.

www.afg.com

Media Contact
Shona Barnthouse
VP of Marketing
marketing@afg.com
714-453-3601

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What is a Balloon Payment?

A balloon payment structure can be a convenient alternative to a bank loan if you need to start using the equipment as soon as possible or if you are looking for fixed interest and lower rates on your purchase.

A balloon payment is a lump sum payment attached to a lease. It is a payment that you would usually make at the end of the term.

Balloon leases are a hybrid of a traditional lease and a loan. While you make payments based on the depreciating value of an asset during the term, you have the option to buy it at market value or a pre-determined amount when your term expires.

It is a way to start using the equipment you need without a significant effect on cash flow. Instead of immediate down payment, your leasing agreement covers the entire cost of the asset.

Ballon leases are popular among seasonal businesses that may not have the right amount ready when the high season begins. Companies that find a rare deal on equipment may need to act fast and use a ballon lease structure to get what they want. With this financial product, you do not have to come up with a large sum of money upfront or wait weeks for approval.

Others use balloon leasing to try out new equipment that is not otherwise available. Unlike a purchase, they may return the equipment at the end of the lease term. On the other hand, if they choose to keep it, there is an established purchase price to plan for.

Being a privately-owned direct lender, AFG can offer creative deal structures for any business situation. Talk to our experienced Account Manager today!

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Why Do Equipment Vendors Choose Alliance?

Alliance Funding Group was established in 1998, bringing the top salesforce, over 100 years of combined managerial experience, and significant amounts of private capital under one roof.

Over the years, we have built longstanding relationships in the space that allow us to fund a wide range of business needs across multiple industries.

We pride ourselves in the resources, experience, and commitment to providing each company with the most competitive and accessible financing solutions available in the marketplace.

Our VP of Vendor Relations, Kevin Russell, had shared why prominent OEMs and dealers choose to work with AFG:

“Our competitive advantage comes from consistent relationships with vendors and their customers. We are always on the phone to provide timely updates and to ensure our partners know their rep is there 100%.”

Kevin Russell, Senior Account Executive

AFG’s Competitive Offer

We fund a multitude of business needs: from short-term working capital to cargo fleets and large construction projects. Being privately owned allows us to offer creative lease structures that best suit our clients’ needs.

With special vendor rates starting at 3.99% on capital leases, human underwriting, and quick turnaround AFG is among the most competitive resources for small and medium-sized businesses.

In Light of Recent Events

Alliance Funding Group is fully operational. We are offering step-up and deferral options for new customers to help American businesses thrive during these uncertain times.

Our Customers are Happy

AFG’s customers express their satisfaction in working with our representatives.

“Atalie, Ken and their colleagues have always been attentive, prompt, fair and easy to work with and I would recommend them to anyone.”

“Kevin, is professional, knowledgeable and executes in a timely manner. Kevin goes way beyond the call of duty!”

“These guys are the best in the business”

Join our Vendor Program and get access to experienced salesforce, and the ability to fund various credit profiles with the starting rate as low as 3.99% on capital leasing for your customers.